Public Relations - Get an Editor's attention

Posted by David Guerrero 

While writing a press release is an effective way to get your product and company recognized by the public, you need someone to get it published for you. Below are some simple steps to help you get an editor's attention and your story published:
Write a headline that tells your story and your product's story in two lines or less. Remember, publishers care more about a well written interesting story, than just you and your product.
Make sure you include all your company's and product's information: Company and product name, product size, weight, type of package, where and when it will be available, and  the product’s benefits and of course the price.

Provide a fact sheet separate from the article so that the editor can see all the basics at glance. While the fact sheet will not be part of the press release, you want them to have it in case they need quick facts about your product.

Find out the magazines' or newspapers deadlines. Keep in mind while newspapers work on weeks in advance, magazines work 3-5 months in advance. Remember, plan ahead.

Make sure your article reaches the right person. Every magazine and newspapers have different departments covering different sections of the newspaper. If your product belongs in the technology section, make sure you're not sending it to the person covering the food section.

Follow up with a phone call to see if they have any questions about your article. While it is important for your press release to get published, you do not want to become an annoyance to the editor by calling and leaving messages too frequently. One message is enough.

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