Latest Articles
04/02/2012 19:40
Market segmentation is a concept in economics and marketing. A market segment is a sub-set of a market made up of people or organizations with one or more characteristics that cause them to demand similar product and/or services based on qualities of those...
04/02/2012 19:33
Posted by David Guerrero
Every company is in existence to satisfy the need of a group of customers, bringing about a matching between their capabilities to the wants of its customers. The first thing a company should analyze is decide what they can...
02/24/2012 11:33
Posted by David Guerrero
So, you're starting your own business, and you're thrilled about being your own boss; finally doing something you're passionate about and just over all excited. Then you hit a wall, and you're faced with a limited budget, if any, for your marketing efforts. Even now,...
01/04/2012 19:46
Posted by David Guerrero
Your marketing mix is a combination of marketing tools that are used to satisfy customers and company objectives. The 4 P’s of Marketing is your marketing mix or the heart and soul of Marketing. Marketing would not exist without the 4...
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